When you enter NXTP Labs Buenos Aires, you’re catapulted into a trendy work share space where entrepreneurs come to hang and talk business. NXTP Labs is one of a handful of accelerators available to start up enterprises in Buenos Aires, Argentina. Specializing in the tech industry, NXTP has invested in 160+ companies since 2011. "We’re looking for the next Latin American Unicorn (1 Billion USD company),” says Ciro Echesortu, program coordinator of NXTP at its Buenos Aires location. Currently, NXTP Labs has invested in 160+ startups they see as truly scalable technologies. In addition to the investments, they provide a network of mentors and fellow entrepreneurs to learn and grow with.
For Flimper – social media tech start up and recent winner of the Seedstars Competition (click here to read our blog about Seedstars), the real value add to NXTP was the connections they provide. “They’re a very well connected group,” says Lucas Glustman, CEO and Founder of one-year-old Flimper. “Cool things are happening for our business and others because of NXTP.”
Flimper solves a unique problem faced by social media marketers world-wide: the ability to calculate ROI on Twitter. “We let brands turn their Twitter accounts into a powerful sales tool by turning hashtags into sales, leads and behavior analytics.” For example, Samsung (one of their customers) had a recent campaign to spread the word about the launch of Galaxy S6 in Argentina and to receive more than 1,000 pre-ordered forms from the campaign. Together, Flimper and Samsung designed the #PreVentaGalaxyS6 hashtag. When someone tweeted using the hashtag, an instant reply was sent to that person from Samsung with a clear call-to-action. The result? The campaign reached 280,000 Twitter users, had 9,616 clicks onto the pre-order website and more than 5,000 forms were filled out. Watch the video below for additional information on Flimper.
“When Twitter came to Argentina, I fell in love with it, both personally and as a freelance social media manager,” says Lucas. “But as a social media guy, I also understood the pain of trying to dig up an ROI. That’s where Flimper comes in.” Initially, Twitter blocked Flimper from its platform. “We almost went bankrupt!” admitted Lucas. Three weeks later after conversations with the social media mogul, Flimper was back up and running. “But that’s how entrepreneurship works,” says Lucas. “It’s a lot of ups and downs. Entrepreneurship is a way of living.”
Will Flimper be the unicorn NXTP Labs is looking for? We certainly hope so!